As one of El Paso’s largest financial institutions with over 63,000 members, 200 team members, and $730 million on assets, TFCU sought expert guidance to prioritize its DEI efforts, President & CEO Max Villaronga explained. “We believe that a diversity of perspectives and ideas leads to more optimal decision making,” he said. “Strategically, it is valuable to embrace various types of diversity to deliver better decision-making outcomes. The ongoing nature of the engagement is related to the reality that cultural transformation takes a lot of time.”
Why CU Strategic Planning?
“Two words: Ronaldo Hardy. He genuinely cares and understands DEI which fit what we we’re trying to do,” Villaronga said.
“We are truly grateful TFCU and Max see DEI as a top priority,” CU Strategic Planning Chief Diversity Officer/Co-Owner Ronaldo Hardy said, “I’m gratified that organizations, like TFCU, are developing intentionality around their efforts toward diversity, equity and inclusion. I’m honored and humbled they selected me and CU Strategic Planning to help the credit union along its DEI journey.”
“Beyond return on diversity,” Villaronga added, “we feel it is a moral imperative to create a maintain a culture of DEI. The culture at TFCU is grounded firmly in fairness and human dignity, which aligns closely with DEI.”