As an exemplary leader throughout the pandemic, TFCU’s very own CEO/President, Max Villaronga, is featured on the cover of Credit Union Magazine’s 2020 issue discussing the impact of COVID-19, how he managed to lead our organization to success amidst this challenging time, and his insight moving forward.
“We didn’t know the virus would spread so fast throughout the U.S., but we (TFCU) activated our COVID response team quickly. We looked at it as a way to practice our disaster recovery and business resumption plan. We anticipated an 18th month event, which was an unpopular view even within our ranks. But my explanation to our team was it’s better to prepare for a marathon and run a sprint than prepare for a sprint and have to run a marathon because you’re just going to be demoralized. You won’t be properly prepared for that sort of distance,” Villaronga told the magazine.
When asked how TFCU has provided comfort for stakeholders, Villaronga stated that communication is a huge priority. He and his team tripled their communication efforts externally and internally during a time where he feels there is a large increase in the spread of misinformation.
As for the future, Villaronga predicts “a lot less branch activity as members rely more on mobile apps, remote deposit, and other remote channels to access financial services.” TFCU has been working diligently to provide its members with new and improved additions to their Online Banking services to meet these new demands. Villaronga believes “this will accelerate the decline of in-person transactions and the value of branching in a traditional sense.”
To access the full article, visit cuna.org today.