TFCU Hires New VP of E-Commerce

TFCU is happy to announce the addition of Michael Sandoval, to TFCU as Vice President of E-Commerce.

Mr. Sandoval is a native El Pasoan and a graduate from UTEP with a Bachelor of Science in Electrical Engineering. He spent over 20 years in Texas and abroad, working for notable companies such as Texas Instruments Inc. and Freescale Semiconductor. Most recently, Michael was the Global Director of Social E-Commerce and Digital Support at Rexel, a Paris, France based multi-channel distributor of electrical supplies.

His vast expertise in creating digital experiences from the ground up with his ability to lead local and global teams (North America, Europe, and Asia) is by far one of his greatest assets. Sandoval’s goal is to create a “customer-focused, end-to-end digital experience,” and believes that a “people first, then technology” approach will raise the digital bar of TFCU to make it a leader in the financial technology industry (fintech).

“We are very excited for Michael to join our team,” commented Max Villaronga, President and CEO of TFCU. “I am confident that with his knowledge and background, he will help us create a seamless electronic banking experience that continues to reinforce our belief in providing our community with TFCU’s signature Red Carpet Service no matter what delivery channel they opt to use.”

“What excites me the most is our investment to make a streamlined digital and E-Commerce experience while maintaining a core competency and upholding our commitment to customer service,” Sandoval said. “I have been fortunate to learn from and lead some of the largest digital organizations, and I’m ready to put this to work for our members and the community of El Paso.”


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