TFCU Partners with CU Strategic Planning to Continue Diversity & Inclusion Efforts

TFCU has engaged Credit Union Strategic Planning to elevate its Diversity, Equity and Inclusion efforts to a strategic level, to further engrain in the credit union’s culture.

As one of El Paso’s largest financial institutions with over 63,000 members, 200 team members, and $730 million on assets, TFCU sought expert guidance to prioritize its DEI efforts, President & CEO Max Villaronga explained. “We believe that a diversity of perspectives and ideas leads to more optimal decision making,” he said. “Strategically, it is valuable to embrace various types of diversity to deliver better decision-making outcomes. The ongoing nature of the engagement is related to the reality that cultural transformation takes a lot of time.”

Why CU Strategic Planning? 

Max Villaronga “Two words: Ronaldo Hardy. He genuinely cares and understands DEI which fit what we we’re trying to do,” Villaronga said.

“We are truly grateful TFCU and Max see DEI as a top priority,” CU Strategic Planning Chief Diversity Officer/Co-Owner Ronaldo Hardy said, “I’m gratified that organizations, like TFCU, are developing intentionality around their efforts toward diversity, equity and inclusion. I’m honored and humbled they selected me and CU Strategic Planning to help the credit union along its DEI journey.”

“Beyond return on diversity,” Villaronga added, “we feel it is a moral imperative to create a maintain a culture of DEI. The culture at TFCU is grounded firmly in fairness and human dignity, which aligns closely with DEI.”
Ronaldo Hardy
Hardy, formerly CEO at Southwest Louisiana FCU, has headed up CU StrategicPlanning DEI consultancy for the last year. He is a thought leader and highly sought-after speaker on DEI, raising awareness of and knowledge about the practicum as a keynote speaker at CUNA Management School, SW CUNA Management School, Western CUNA Management Alumni Association, CUES, and the NCUA's Inaugural Diversity Summit. Hardy has been published in many credit union industry publications and dozens of credit union CEOs seek his counsel. 


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